The Sales Buzz Behind Craft Beer Terminology

Over the past four years, the number of products labeled “barrel/wood aged” has taken off. In the off-premise realm, the number has grown from 154 products to more than 500 products.    


The soccer fanbase in the U.S. is growing

Soccer Success

The Major League Soccer fan base in the U.S. has grown 30% since 2013, and midway through the 2017 season, sponsors have garnered more than $30.7 million of in-match television broadcast exposure.


Hispanic spending continues to rise across the total FMCG market

Bigger Baskets

Hispanic spending continues to rise across the total FMCG market, as Hispanic consumers have increased their FMCG spending by 0.6% in YTD 2017.


Classic Rock is surging this summer

Rock On

The Classic Rock format has a substantial lead in the quest for “format of the summer,” as its listener share surged between January and May 2017.



from Nielsen's leading voices

Ranjeet Laungani, SVP, Global Client Business Partner

3 Things to Help You Win in an Evolving FMCG Landscape

The FMCG industry is transforming right before our eyes. That’s scary, but equally exciting. So here are three things big FMCG marketers need to do to win as the industry evolves.

Journal of Measurement

Behind every piece of data at Nielsen, behind every insight, there’s a world of scientific methods and techniques in constant development. And we’re constantly cooperating on ground-breaking initiatives with other scientists and thought-leaders in the industry.


  • The Nielsen Total Audience Report: Q1 2017 
    There are many influences that can sway consumer media habits—from where they live to their income levels to when they were born. We also see much different consumption habits across generations.
  • U.S. Music Mid-Year Report 2017 
    The Nielsen Music Mid-Year Report provides the definitive figures and charts for the music industry from the first six months of 2017.
  • Total Consumer Report 
    Deflation, channel shifts, categories falling out of favor with consumers and many other factors have contributed to what appears to be an unprecedented slowdown in growth across FMCG and retail. But, as they say, appearances can be deceiving. Because, as it turns out, growth is still there, it’s just happening in many, new places.