Store Brand Stand-Outs

Compared with other major retail channels, deep discounters have more than 2x the store-brand share of dollars

Store brand (or private label) share by FMCG retail channel

While consumers are taking more trips across most retail channels, deep discount grocery is seeing some of the largest increases in shopper activity.   


Buzzy Beer Terms

The craft beer category has enough buzzwords to confuse even the biggest enthusiast. Some terms, however, are better at driving purchase intent and bottom-line sales.


Summertime Tunes

Each year during the summer, radio habits change and certain formats see a seasonal increase in audience that's unique to the warm weather. So which format will be this year’s “format of the summer”?


Algorithm Asset

Truth be told, product development in the FMCG industry is anything but fast-moving. But what if algorithms could help streamline the process and the outcomes.



from Nielsen's leading voices

Louise Keely, EVP, Global Retail Practice Leader


The Amazon-Whole Foods news highlights just how profoundly consumer expectations regarding food and beverage shopping are changing—and will continue to do so.

Journal of Measurement

Behind every piece of data at Nielsen, behind every insight, there’s a world of scientific methods and techniques in constant development. And we’re constantly cooperating on ground-breaking initiatives with other scientists and thought-leaders in the industry.


  • Total Consumer Report 
    Deflation, channel shifts, categories falling out of favor with consumers and many other factors have contributed to what appears to be an unprecedented slowdown in growth across FMCG and retail. But, as they say, appearances can be deceiving. Because, as it turns out, growth is still there, it’s just happening in many, new places.
  • Perspectives on Retail Technology - the Effect of Digital on Retail 
    What impact will the digital transformation have on the FMCG industry? What will it mean for the consumer, retailer and manufacturer? And what can we learn from digital disruption in other industries?
  • 7 Costly Trade Promotion Mistakes and How to Avoid Them 
    Nielsen has uncovered seven common trade promotion mistakes that contribute to the current state of the industry. Very few manufacturers and retailers overcome the aggregated effect of these mistakes, derailing their pricing and promotion strategy.